DEA Meeting: Sewell Cadillac

John Anderson, Complete Mailing Partners, has known Rich Parker since the early 90’s.  They met at the DEA the first week John was here.  Rich has the patience of a saint!  He worked with John’s sister-in-law for over 6 hours one day to sell her a car!  What John likes about Rich is that he knows cars and he can talk with John to find out what he needs and get him the car quickly and easily!  Rich has been married for 33 years; they have 4 boys, 2 daughters-in-law and their first grandchild is already 5 months old!  He has 2 Maltese and one rescue Chihuahua.  Rich loves outdoors, boating, and playing at the lake.

Sewell Village Cadillac will celebrate its 56th anniversary with the DEA next month!  John Sewell was the first DEA representative.

Why shop with Sewell?  Sewell has been family-owned since 1911 and has 18 locations!  They treat employees and customers like no one else!  They give a lot back to the communities they are in.  They have an amazing culture, hiring standards, and ongoing training.  Anyone who will go in front of a customer with Sewell has to pass a test with a psychologist first.

Rich showed us some great pictures from the history of Sewell.  The first photo from 1911 was of the first store, which was a car dealership, a general store, a movie theater, and livery stable because nobody was sure yet whether cars would catch on!  Carl Sewell’s book, Customers for Life, was published in 1990 and is available in 17 languages.

Why shop with Rich Parker?  Rich has been with Sewell for over 47 years:  15 years as a Service Advisor, 17 years as a Service Manager, and 15 years in Sales!  Rich can sell new Cadillac, GMC, and Buick vehicles and pre-owned vehicles from any dealership within the Sewell family.  They have over 2500 pre-owned cars in their inventory.

Highlights of the Cadillac line:

  • ATS Coupe– Starts at $37K
  • CTS – $47K Mid-size sedan, has really been a great car
  • XTS – $47K Larger, front-wheel drive, very comfortable back seat
  • CT6 – $57-$80K  It is an amazing car with Cadillac super cruise!  Impressive!
  • XT4 – Coming out this fall, 8″ shorter than the XT5 and will be a huge seller!  SUV’s and light trucks are over 60% of the vehicle market.
  • XT5 – Bread and butter car; a great size starting at $39K.  It is a “Top-safety pick” and has won lots of awards!  Rich has personally driven this car since 2010!
  • Escalade – $75-$105K, iconic Cadillac; extremely popular, beautiful interior!
  • Elmiraj – a beautiful concept car!

Purchase vs lease?  50-60% of their cars are leased.  It is up to the individual.  It appeals to a lot of people who don’t want to have that much money tied up in a car, or to people who like to always have the newest cars.  If you have a wrecked vehicle that insurance won’t total, check out the option of getting a salvage bid and combine that with the insurance money to get a new car.

Look inside the fuel door and if it recommends premium fuel, go to a middle grade.  If it says premium gasoline is required, buy premium!

Rich highly recommends Sewell pre-owned cars!  He sells 3-4 each month and has only had one customer bring one back with a problem and they fixed it and made it right!

“A” leads are indirect leads or “all others”.  “B” leads are direct leads or “between members”.  “C” leads are “continuous” leads.  Rich showed a long list of current DEA members he has helped with vehicle purchases, which is a huge testimony to the DEA!

The Booksigning is at Sewell Cadillac at 7310 Lemon Avenue.  Come by any time now through June 18th (they are only closed on Sunday) and sign the book, have a cup of coffee, and look at some cars if you would like.  Rich will hold a drawing next week from those who attend the Booksigning.  The winners will receive their choice of a Cadillac (most styles!) for the weekend, a $50 DEA gift certificate, or Carl Sewell’s book!

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