DEA Meeting: Topgolf Dallas

Charles Musech, eEndorsements, strongly recommends visiting Topgolf Dallas!  It is a great facility, whether you have a group event or just a couple of friends!  Lauren has been an Event Sales Manager at Topgolf for 3 years; she has sold $1.2 million in events so far in 2017!  She has hosted 4 full-venue buyouts and is currently working on two more for 2018, consisting of at 600-1000 guests!  Lauren was named Top 10 Event Sales Manager in sales for the company in March, April and June 2017.  Lauren always has a great, up-beat personality and a smile on her face, so it is fun to sit down and talk with her!

Lauren grew up in Richardson, and earned a degree in Education, with an emphasis in Special Education, at Texas A&M.  She loved the kids and teaching, but it was too stressful, and the money really wasn’t there!  Her first sales job was selling printers, copiers and document management systems; cold-calling skyscrapers in downtown Dallas!  It was a nitty-gritty sales job and she was wondering if she should go back to teaching.  A friend of hers recommended her to their former director of Sales, and she started working for Topgolf in October 2014.  Lauren primarily sells corporate events, but will certainly work any referrals for parties or family outings, as well.

In 2000, Steve and Dave Jolliffe along with a licensee, developed the first 3Topgolf locations in the UK.  Topgolf came to the U.S. in 2005, with the first location in Alexandria, VA.  Topgolf Dallas was developed in 2007.  The Colony and Allen locations are larger and younger, but Dallas actually did more in revenue sales last month than The Colony, which has almost twice as many bays.  Topgolf is a private company with 4 lead investors and 33 locations worldwide with 30 in the U.S.  They have 14 locations coming soon, including:  žCancun & Mexico City; žQueensland, Australia; žNashville; žPittsburgh; žEl Paso; žMount Laurel, NJ; žGermantown, MA; žBirmingham & Huntsville, AL; žTucson, AZ; žMiami & Orlando; žand Fishers, IN.  Their goal is to have 50 locations by 2018!

Topgolf is a multi-level golf range that has dartboard-looking targets sunken into the ground in the outrange of the golf field.  Every golf ball is equipped with a microchip that calculates the points of each shot if the ball makes it into the target.  It tracks the yardage and the points are registered under the specific player name or number at the computer screen at every golf bay.  Topgolf is developing new technology in partnership with Pro Tracer which will allow them to track your swing, speed of swing and more.  They are bringing Topgolf to some highly-popluated cities like NYC and LA with a game called Topgolf Crush which will be played in stadiums in the off-season.

What is special about Topgolf Dallas?  Topgolf Dallas is the only venue in the Metroplex that offers three different 18-hole courses of mini-golf, batting cages, and a variety of lawn games.  Topgolf can be a better venue than a full golf course since the elements are not an issue, facilities and food are readily available and the event can be just 3-4 hours instead of the entire day.  They also have banquet rooms for corporate meetings!  Topgolf hosts events like:  žCorporate team building, žFundraisers, žCorporate meetings, žClient appreciation, žStaff appreciation, žClient entertainment, žRecruiting events, žCorporate holiday parties, žPromotion Day, Company Family Day, žNational events, žBirthday parties-kids and adults, žSorority/Fraternity events, žBachelor parties, žDay of wedding parties, žRehearsal dinners, žBar mitzvahs/Bat mitzvahs, žand Fantasy football draft parties.

žA Leads: Birthday parties, family outings, Graduation parties

žB Leads: Corporate events, corporate meetings, social gathering (there is a minimum of 12 to hold a formal event)

žC Leads: Quarterly/monthly corporate team building outings, recruitment events, National events

For a great video showing many Topgolf venues, check out this Topgolf Video!

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