Darren Gardner, Simpatico, has been a member of DEA for 3 years and has done business with many of the members. He was looking to upgrade his wife’s SUV and his first call was to fellow member, Rich Parker with Sewell Cadillac. He explained what they were looking for and asked his opinion on a good option. And to his surprise, Rich recommended a Buick SUV – a line he doesn’t sell. Rich forwarded Darren onto one of his Buick representatives and unfortunately the experience was not going well. Darren called Rich again to let him know the status and Rich immediately jumped in and pulled off an exceptional buying experience. The relationship Darren built with Rich through DEA enabled this connection, and thus a great experience in a major purchase.