DEA Meeting: Ask the Pros

Denise Koval, Art That Grows, moderated our program, “Ask the Pros!”.  It is one of our favorite programs where anyone in the room can ask a question of a professional in the room!

Denise asked the first question of Dr. Janell Kenny:  You specialize in family, cosmetic, and general dentistry and have a process called “Instant Ortho”, which I am in the midst of.  Could you please explain what “Instant Ortho” is all about?  We are familiar with orthodontics with braces, but even after that work is done, often times the teeth are straight but may not look pretty and still need cosmetic work.  Other times we can completely avoid the braces and use porcelain or bonding on teeth to make them appear to be straight because the teeth are exactly where they want to be.  Then you have the cosmetic end-result without going through the cost or time of braces.  Sometimes people just need a small correction to get a nice smile!  It often just takes one or two visits!  Check out her website for some amazing before and after pictures!

Dr. Paul Chafetz asked Darren Gardner, TeksInc:  My laptop is a 4-year old Dell and does the job, but when I lift the screen, the screen flashes a bit.  How soon is it going to go black and can it be fixed?  You can get a USB monitor that you can carry with you in case the screen goes out.  If it is a business-class laptop, you can replace the screen for about $90-$150.  Laptops can last 5-7 years.  If they get slow, you can put in a solid-state memory drive that costs about $150 and it will speed it up.  The hard drive is usually the bottleneck in laptops.  You can use a laptop repair place, or TeksInc can do it for you.

Dr. Maude Cejudo asked Keith Brown, Audio Video Innovations: How did you do the magic for Michael Bosco that allowed us to click a link and easily go straight to writing a review?  Keith offered to send a link if anyone needs more information.  But, essentially, you download Google Chrome on your phone, go through steps to set up the review for a pre-filled, 5-star Google Review, copy the link and send that link out to any platform.

Jennifer Blakeney, Guaranteed Express Courier, asked Jack van Wunnik, Thomas O. Bailey, CPA:  Please explain the new 20% tax discount and how it relates to us personally and to our businesses.  The discount applies to flow-through entities (not C-corp).  So, S-Corp and partnerships, which are flow-through entities, meaning the entity does not pay tax but it flows through to the owners, get a 20% reduction in income for your taxes!  There are some limits for service providers, based on income.

Michael Bosco, SafeHaven Pest Control, asked Alan Robinson, anti-social MEDIA:  Concerning LinkedIn, should I let anyone and everyone in as a connection?  LinkedIn has changed dramatically in the last 1 1/2 years since Microsoft bought it.  If you are trying to grow your business, it is great to have connections.  Connections can message you directly and talk with you.  If you just want folks to follow you, then you need to be actively engaged (posting regularly, including videos) and create value, not just selling.  Creating value is what will increase your following.  Then your connections are the folks that you want to deal with on a more intimate basis.  If you find common ground with someone, absolutely connect with them.  Look at the settings on your LinkedIn profile; you can set it up so only direct connections can see your profile picture, but you want others to see your profile picture to show you are real!

Jennifer Blakeney, Guaranteed Express Courier, asked Alan Robinson, anti-social MEDIA:  For those of us in a service industry, what is our best social media platforms and what kind of content should we post?  anti-social MEDIA’s best customers are typically service providers.  It is fine to be “Jack-of-all-trades” on all of the social media platforms, but you need to be a master of one.  For service providers, that is Facebook.  That is where more people have more money to spend and that needs to be your focus.  Instagram can be good for posting before and after pictures.  These platforms want to make money and that is through ads; Alan recommends spending a minimum of $150/month on ads and daily posting at least 3 times/week.  Post information that is quality, value-driven, personal interest stuff on your daily posts, not selling all the time.  It is a long-term thing that requires patience!

Darren Gardner, TeksInc, asked Denise Koval, Art That Grows:  What do you think of artificial grass?  It is a beautiful niche in our landscape, perfect for a shady, small backyard with kids and dogs.  We can create beautiful-shaped lawns out of artificial grass that also become a floor mat to keep the patio and house clean.  There are many beautiful products but it needs to have a really cool shape to it.  It comes with 15-year warranty, it is permeable and laid on 3-4 inches of decomposed granite gravel, meant for dogs, play yards and kids.

Denise Koval, Art That Grows, asked Michael Bosco, SafeHaven Pest Control:  What is your latest and greatest for mosquitoes?  The In2Care trap Michael brought at his last presentation is a great product and a new revolution in mosquito control!  It has 2 active ingredients:  one attracts the mosquitoes to lay their eggs and they pick up a fungus and growth regulator and transfer it to other breeding sites.  That impacts all of these breeding sites within 1/2 – 1 mile.  This is the best year they have had treating for mosquitoes!  The traps are serviced once a month, but are very cost effective.  There is a $100 set up fee for 2 devices and then $50/month to maintain them during the season.  It is probably best to put them out in March and they would not need to be maintained beyond September or October.

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