Essential Hacks by Ron Schulz

Essential Hacks
HOME BUYING
Home Buying

 DON’T LET EMOTIONS TRIP UP BUYERS 

Buying a home can be an incredibly emotional process. Homebuyers can experience excitement, fear, stress, and a host of other more nuanced feelings throughout the process. While it’s perfectly normal to get emotional about a purchase this impactful, it’s also important that your buyers don’t let their emotions sabotage their efforts. Here are a few tips for keeping buyers level-headed throughout the transaction.

  • Don’t let excitement drive them into the wrong home. Sometimes, people fall in love with the wrong house. Therefore, it’s important to discuss your buyers’ needs and wants before they start viewing properties. Having a clear budget is also important to make sure that they don’t stretch themselves too thin financially over a house that is just a little too expensive. Laying down hard boundaries up front makes it easier to step back and rationally evaluate any property that crosses one of those boundaries.
  • Don’t let fear cause them to freeze. In today’s real estate market, buyers need to act quickly when they find a home they love. That means it’s imperative that your clients be able to confidently make a decision when they find a property they love. If you work with buyers to firmly identify their goals first, it should be much easier to pull the trigger when they do find the right house.
  • Don’t let stress drain the excitement from the process. While buying a house is certainly stressful, it’s also an exciting step! Your buyers should be able to enjoy the process of choosing the home that will be the setting for their lives in the coming years. Don’t just try to manage negative emotions — try to also make it a priority to encourage the positive ones.

Remember, buyers are counting on you to be a knowledgeable, level-headed guide throughout the process!

HOME SELLING
Home Selling

 HOW TO WRITE BETTER LISTINGS 

The property might be perfect, but if the listing isn’t compelling, potential buyers may never see what makes it so great. To get people interested and in the door, you need to craft a listing that commands attention and shows the viewer just what they’re missing if they don’t check out this amazing house. Use these steps to write a more compelling listing.

  • Hook them with the headline. The perfect listing starts with the right headline — because with the wrong headline, no one will read any further. Avoid vague, overused words that don’t convey real information. Instead, choose language that actually communicates the property’s unique strengths.
  • Keep your listing laser-focused. As for the main copy, keep it focused. Instead of listing every feature, pick out the highlights that make the property desirable. Be descriptive and specific, but not flowery. When in doubt, ask yourself what kind of buyer will be interested in this house, and then list the features that most appeal to that buyer.
  • Eliminate errors. Finally, thoroughly review your listing before posting it anywhere. Better yet, have someone else review it, too! Not only can spelling and grammar errors confuse potential buyers, they also make you look careless. In fact, more than 43% of people polled said that they would be less likely to tour a home if the listing contained spelling or grammatical errors.

The ideal listing is concise, honest, and generates excitement from the reader — so when they visit the property, they’re already prepared to love it!

PRODUCTIVITY
Productivity

 DON’T JUST ORGANIZE — ORGANIZE RIGHT 

If your desk is a mess, you’re probably less productive because of it. Studies have found that a cluttered desk impacts three in four people’s productivity at work. But de-cluttering isn’t enough to solve the problem. Your workspace can be as flawlessly organized and minimal as an Instagram blogger’s, but if it isn’t organized with intent, it won’t make you any more productive. Here are three ways to make sure your workspace is optimized for work.
  1. Keep distractions out of sight. Do you check your phone every time it lights up with a new notification? Keeping your phone in a drawer or even just face down can prevent it from snagging your attention every few minutes.
  2. Only key items need to be on top of your desk. How often do you use your stapler? How about that container of a dozen highlighters? If you stash items you don’t use daily into drawers, your desk surface can remain dedicated to the items that are actually essential to your work.
  3. Only keep your current project in sight. Don’t let the other things on your to-do list weigh on you while you work on something else. Instead, file away the things you need to deal with later, and set a specific time to tackle them. That way, it’s easy to stay focused on the task at hand.

Your desk can be a distraction, or it can be the site of your work. Make sure you’re organizing the right way so it can always be the latter!

TECHNOLOGY
Technology

 4 WAYS SOCIAL MEDIA CAN BUILD YOUR BUSINESS 

If your business doesn’t have a social media presence, it’s time to reconsider that. The average person spends 30% of their online time each day on social media, and that number can only grow. Ready to use that time to build your business? Here’s how.
  1. Make it easy to find you. These days, customers are just as likely to type your name into the Facebook search bar as into Google. Will they find you? Having a presence on social media will make sure your customers can always find you, no matter where they’re looking.
  2. Build Relationships. While a website can provide valuable information to customers and prospects, social media provides the unique opportunity to interact with people one-on-one. By creating conversation on social platforms, you can build meaningful relationships and trust.
  3. Communicate effectively. When you have updates and announcements, the more channels you can use to communicate them, the more likely you are to reach the people you want to reach. Social media gives you a communication platform that your customers and prospects are already checking, making it easier to keep them up to date.
  4. Generate leads. Social platforms are packed with tools that make lead generation easy. By having sales funnels built into every platform, you can make it easy to capture information from interested users and follow up on whatever platform makes the most sense.

Social media is no longer a bonus for businesses — it’s a necessity. If you aren’t on social media yet, your competitors probably are!

 

Ron Schulz
Senior Loan Officer
NMLS# 266128
6060 North Central Exp #438
Dallas, TX 75206
Office: 214-346-5279
Mobile: 214-794-4014
ron.schulz@supremelending.com
www.ronschulz.com

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